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An Even More In-Depth Look Into Mobile Marketing

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by: JustinTiming
Total views: 491
Word Count: 522
Date: Thu, 4 Oct 2012 Time: 6:00 PM

Almost everybody has heard of mobile marketing to a degree, but its relatively recent presence begs for more of an introduction. It also continues to change and expands almost daily, so there is a lot to consider when attempting to expand your business into this field. Continue reading for a more in-depth look into mobile marketing.

There are two categories of mobile marketing, although it doesn't quite break down that simply. However, you can start there. Mobile web browsing and apps fall into one category, and the other category is SMS and MMS messaging. The mobile marketing messages are tailored to already existing customers as a campaign that keeps them informed about special offers and promotions.

Make sure you're doing your research as part of keeping current up with something as hot as mobile marketing and make sure you know what is trending. It is extremely imperative to stay on top of the game, and this can be done by reading articles such as this one, looking at magazines, reading books, and networking with individuals within the mobile marketing field.

When using text messaging in your mobile marketing efforts, there is much to consider. First of all, you need to make sure you're keeping things simple. Customers want you to get to the point and tell them what they want to hear. Watch your font size, consider the different screen sizes of phones, and provide a call to action. You also need to be certain that you're respecting their privacy and not sending messages at all hours of the day. Send messages during times that make sense, and only when you have something important to show them.

The same rules apply to multimedia messaging, but you have a few other things to consider as well. When using pictures and videos, you want to make sure that you're not sending too large of files. You also want to consider mobile browsing speed, and the fact that you can direct them to your site to watch the actual video if the file is too large.

Make sure everything is secure for your contacts. Don't share their information, and make sure you're allowing them to opt-out of campaigns when they want to do so. Just because they opt-out doesn't mean they won't purchase from you anymore. However, if you irritate them or compromise their privacy, they likely will never do business with you again.

There are many perks to mobile marketing. You have to consider the fact that a lot of your marketing is going to be targeted towards customers that you're already doing business with. Whether they download an app or sign up for your mobile marketing messaging campaign, you're attempting to give them what they want to keep their ongoing business.

Mobile marketing can expand your horizons when it comes to doing business. Considering its unique approach to targeting existing customers, it provides a kind of aid to your marketing efforts that nothing else can give you. Take advantage of this opportunity and get started as soon as possible.

About the Author

To learn more about how to you can build your mobile marketing campaign, visit his website at his blog.


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