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Get free traffic to your website

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by: maryveatch
Total views: 319
Word Count: 385
Date: Tue, 15 Feb 2011 Time: 3:38 AM

Entrepreneurs have learned that article marketing brings great business exposure, as it makes one of the cheapest forms of advertising. With article marketing, web developers write articles on a topic related to their domain, product or service, and then distribute or publish it on the Internet through directories. Even if it has increased in popularity with the upsurge of the Internet, article marketing is by no means new; in fact, it has been used in combination with mass print for decades. Here is how it works!

Newspapers often print articles written by businesses that provide free material for the publication on the one condition that the contact information be specified too. And there is a profit for both parties. For instance you can read about how to prepare your home and garden for winter just before the cold months begin, and such content is offered by a business that deals in insulation systems. There are hundreds of similar examples for article marketing, and the strategies are used worldwide.

Things go on in pretty much a similar way on the Internet, where web developers submit articles to spread the word about their business. The submission to article directories is usually free of charge since the website owner collects most of his/her revenue from advertising. And the more articles get posted, the higher the website popularity and the traffic ranking.

Article marketing works hand in hand with SEO, since the Internet is ruled by keywords: they define business domains, products and services as well as all the web mechanisms. Article marketing materials target niches with highly-interested readers, and have the best chances of generating profit. Hundreds if not thousands of articles thus attract a lot of web surfers and eventually lead to an increase in sales due to the backlinks included in the informative content. Every back links refers to the business website.

Article marketing can increase traffic and works with social networks like LinkedIn and Facebook that provide the right environment for the propagation of materials. What differentiates between the various web developers that use article marketing is the quality of the materials they publish. Even if good quality content attracts more web visitors, not everybody actually manages to keep the standards up Too bad for them!

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